Social Media Manager –
If people are talking about your brand online it is important that you are aware of, if not involved in, these conversations. At the very least you should track what is being said about your brand online. All published content has the perception to influence your target market’s perception of your organisation and your product or service. Monitoring social media allows you to tackle issues proactively and celebrate positive feedback with your employees.
Tracking your brand in social media can provide insights for many areas of your business, including:
- Research and Development
- Marketing
- Customer Care/Complaints Management
- Identification of Future Business Opportunities
- Organisational Culture (eg. celebrate positive feedback)
Searching social media is relatively easy if you have a unique brand name (e.g. not also the name of another business or a commonly used word). Plug your brand name into a few social media search engines and see what comes up.
Social Media Search Engines
www.twitter.com/search
www.blogsearch.google.com/
www.blogpulse.com/
www.youtube.com
www.flickr.com/search/
If you want to track your brand in social media constantly it can be quite time consuming. If you don’t have the time you can sign up for a low cost, basic social media monitoring service (e.g. www.socialinsight.com.au).
Either way, tracking your brand is imperative to successful business decision-making in this digital age. Right now you have real time access to natural consumer sentiments about your brand! What are you waiting for?
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